Smartphones are getting larger

Smartphone Screen Size is Growing
Apple and Android have been converging on a common 5.5-inch screen size. The iPhone, which started out at 3.5 inches has grown by 57% starting with the release of the iPhone 5 in 2012. Growth in the Samsung Galaxy S range also growing by 28% since 2010.

While mobile app usage is continuing to overtake desktop internet usage, apps for messaging, social networking, navigation, and gaming have changed smartphones from the simple voice call device. Manufacturers are following the trend by adapting screen size and interfaces.

So what of the future? Will screen size continue to grow unabated with users dropping phones in favour of small tablets so that only one is device needed – probably not, after all it is hard to imagine a night out with a tablet in your back pocket. Perhaps two devices per user is the future?

Mark Wilkinson is one of the founders of Zoomcloud. You’ll find him on Twitter @markwilkinsonnz

Smartphone market share 2014 – Where are the stars?

Apple continues to hold onto market share at 18% with Android 78%, Microsoft has a sliver of the market, with Blackberry on the decline toward zero.

Forecast for Smartphone Growth
Forecast major growth for Smartphone is in China and Asia in the next 12 months.

With the iPhone around US $600 and Android close to US $200 indicates some differences in the marketing and profit approaches.

Right click and download this graphic in full-size, ready for your next presentation.